Marketing questionnaire

Personal details

Salutaion*

[radio* anrede use_label_element "Female" "Male"]
 

First name*

Last name*

Street *

Postal code*

Place (e.g. city, town, state)*

Telephone (no special characters, only digits)*

Country

Email address*

 

Membership in scholarly/scientific societies

Questionnaire

Book title*

Subtitle

Keywords

The titles released by our publishing house are internally and externally made accessible in various directories (e.g. the German listing of available books [VLB] and Nielsen Book Data) and catalogues.

Please specify up to five keywords

Keyword 1*

Keyword 2

Keyword 3

Keyword 4

Keyword 5

 

Brief information

In the space below, please write a concise, on the topic, purpose and structure of your publication. It will serve as a guide for potential readers and will be printed in directories of new releases, bookseller previews, as well as on the back cover of your book. Please also consider the text's clarity and marketing effectiveness vis-à-vis general (non-expert) audiences (max. 500 characters).

Your suggested text (max. 500 characters not including spaces)*

Detailed informational text for expert audiences (max. 1100 characters not including spaces)*

About you as author or editor

One or two concise, informative sentences per author, to appear on the back of the book (max. 440 characters)

Your suggestion (max. 440 characters)*

Competing publications
Please name author, title, publisher, year of release and how it differs from your publication:

Competing publications

Expanded target audiences

Please specify target audiences above and beyond research, institutes and libraries:

Expanded target audiences

Multipliers

Which individuals or institutions could support the dissemination of your book? In what capacity?

Do you have connections to businesses, institutions and/or associations that might be interested in purchasing large quantities of your book?

Conferences or trade fairs

At which conferences or trade fairs could your book be presented?

What event or place and conditions would be especially appropriate for the launch of your book?

Reviews in the media

We will offer your publication for review by the most important and suitable media. Should you be aware of any especially relevant media outlet that has an extensive review section, please let us know – if possible, please include the name of a contact person there.

Reviews in the media

Social Media

Do you have personal social media channels (e.g. Facebook, Xing, Twitter) that we could link with in order to market your book? Which exactly?.

Social Media Channels

Online

Please share with us the names of forums or newsletters you consider relevant to your topic. Please note that as a publishing house there may be instances in which we are not allowed to display titles.

Discussion forums

Electronic newsletters

Promotional flyer

Just after the release of your publication (at the latest), we will send you a promotional flyer for your publication by email. You may distribute the flyer among your colleagues and through your university or institution as well as at conventions and conferences.

Comments / suggestions

[honeypot hp-marketing-questionaire]
*Mandatory field

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